Self-Assembly Bread?

On a recent trip to Ikea for some new shelves (the cookbooks are now big enough to need a place of their own), I had a peek through the food shop at the end of the trip.  I wouldn't usually go for a bread mix as I am capable of making bread from scratch but I  couldn't resist this carton of bread mix.

Not only did it look as if it would make a lovely, dark, rye type bread, but who could pass up the opportunity try making a loaf of bread by just adding water and shaking it in the carton?  Self-assembly bread!

After a bit of shaking, the mix is poured into the bread tin and has the texture of a thick cake mixture.  I could see the oats and wheat flakes and it already smelled pretty good.  Forty-five minutes of rising and then into the oven for an hour.

And the verdict?  Well, it had a look and texture disturbingly similar to haggis but was really tasty.  It tasted a bit like an Irish soda bread with added oomph in the added oats and linseed.  Definitely not just a novelty. I would get another carton if I was at Ikea again but don't think I will be making the 30 mile trip just for this bread.  I also ended up feeling a bit of a cheat for using a mix so made some standard white to settle myself back down.